Lecture 2 - How to Find the Right Audience

How to Find the Right Audience for You

The better you know your audience, the easier it is to find content that will go viral.

Take as long as you need to determine what audience you're after.

Based on what you intend to promote, such as your product or service, look for the kind of people who interact with those types of products or services.

Try to figure out your audiences:

  • Age range
  • Gender
  • Location

CPA / PPD Offers?

If you'll be running CPA/PPD type offers, the only way to know which audience is best is by testing out some campaigns.

After signing up to a network like OGADS or iMonetizeIt, create an ad to promote one of their offers.

I suggest using Fiverr to help you create an ad, otherwise use your own video/image software to make an ad.

Then find an influencer in the niche you're interested in trying and pay them to run a promotion. You can find influencers either directly on Instagram or through Shoutcart.

Selling Products?

Search for the hashtag of the product to see what kind of influencers are using that hashtag.

Read through comments to see what kind of people are interacting with the content.

Search Facebook for your products to find the most engaged posts. This will give you an idea of the type of audience you want to go after.

Selling services?

Search through hashtags in your industry and find accounts that get the most engagement

Look at other influencer stories

Often influencers will post ads in their stories. If you're interested in a particular niche, look at other influencer accounts to see what they are promoting. If its products or offers you intend to promote also, then thats something for you to note.