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  Lecture 1 - Setting an Objective for Your Page

Setting an Objective

You should always start with a plan.

This will make it easier for you to choose an audience and ultimately a niche.

Decide whether you want to:

Profit as soon as possible

  1. Requires less commitment to develop a relationship with the audience
  2. Can be less profitable over the long term

Build a brand for long term profits

  1. Requires more effort in developing a relationship with the audience
  2. Requires more content through other platforms and email
  3. Can be more profitable in the long term

How Will I Profit?

Paid promotions / shoutouts

This is when someone pays you money to post an image or video on your feed or story. You can either give them a mention for followers, or add a URL link for them to get leads.

Usually best when you've crossed 10k followers.

People will reach out to you via DM or you can place your account on websites like:


Affiliate Marketing

This is when you help to sell someone else's product or service for a commission.

Popular places to find affiliate programs:

You can also reach out to companies you like to ask if they offer any kind of affiliate program.


CPA / PPD Offers

CPA stands for, cost per action. PPD stands for pay per download. These are programs that pay whenever someone fills out a form or downloads an app.

Here are some popular networks that do these type of offers:


E-commerce and Drop shipping

This is where you sell products or services through your own website.

Popular platforms for building ecommerce shops:


For Drop shipping, the most popular place to find products is AliExpress.com

You can also do Print-on-demand (P.O.D.) products using the following services:

Type of Accounts to Consider

For paid promotions, affiliate marketing, and CPA offers, meme, comedy, and viral accounts do best.

For e-commerce, its best to go with a niche account.

Building a brand

Consider where else you'll be posting content to. You'll need to consider this to better plan out your content strategy and to know your audience better.

  • Only Instagram
  • YouTube
  • Podcast
  • Facebook Video
  • Other

For building a brand, you'll also need to think about how you'll build your relationship with your audience. That means you'll need to create a good marketing funnel for collecting emails and delivering content.